Lora Anthony created L. Rose Designs in 1989, to provide activewear for aerobics and gyms. This led her into the design and manufacture of competition wear for local gymnastics teams. Eventually, she began providing the costuming for local dance studios’ end of the year performances. In 1992, when her daughter, the illustrious Shoshanna, began taking Middle Eastern Dance classes, she transferred her skills to this new genre of dance.
Since then, Lora has transformed her small home business into the thriving “household name” it has become today.
In 2004, she moved her business from her home, and begun taking on employees to help with the workload. Not long after, in 2005, I began working part-time making costumes. Having begun dance classes with Shoshanna in 2000, costuming for the dance form I had come to love was an exciting new chapter in my life.
Over the next 9 years, I went from working part-time to full-time and slowly took on more responsibilities, eventually helping in all aspects of the business. When Lora decided that she wished to retire to spend more time with her granddaughters, she asked me if I would like to take the reins and keep L. Rose Designs alive.
With an eye to bringing our favorite L. Rose fashions to a wider audience, we have begun to explore opportunities to vend at craft and music festivals. We have also added a catalog of Streetwear, bringing our quality fabric and construction to everyday wear.
We’re excited to continue to serve the lovely dancers we’ve met over the last decade, as well as to welcome new customers to the L. Rose family!